Douglas Cox is an elite performance coach known for helping organizations elevate client experience, strengthen culture and build teams that perform at the highest level. With more than 17 years of leadership experience, Doug established his reputation in the luxury automotive space, where he helped bring the Lamborghini and Bentley brands to the San Antonio market and previously led teams for 17 years at Porsche San Antonio.

Working inside these world-class brands shaped Doug’s approach to leadership and service. He learned how to create standards people rise to, how to inspire teams to own the client journey and how to deliver an experience that feels refined, intentional and unforgettable.

Today, Doug coaches executives and sales teams across a wide range of industries. His focus is helping businesses translate luxury-level principles into simple, effective systems that elevate performance without adding complexity. Calm, polished and deeply experienced, Doug teaches leaders how to build trust, streamline sales processes and create the kind of client experience that sets a company apart in any market.